New Approach to Press Coverage
You've just wrapped up your latest musical masterpiece, and the excitement is palpable. But now comes the daunting task of getting the word out. You've heard about press coverage, but how do you make it work for you? How do you ensure that your music doesn't just get a fleeting mention but becomes a sensation?
In the ever-changing landscape of the music industry, press coverage is not just about getting your name in the big magazines. It's about understanding the nuances, leveraging the right channels, and creatively using the coverage to build your brand. Here's a comprehensive guide to making the most of press coverage, tailored specifically for musicians.
Not All Press is Equal: Choosing the Right Outlets
The common misconception is that bigger outlets always mean better coverage. But that's not always the case. Sometimes, smaller blogs or podcasts with a loyal fan base can generate more traffic and engagement than a big-name publication.
Key Takeaway: Don't get tunnel vision with your coverage. Bigger is not always better. Focus on outlets that align with your music and audience.
Repurpose Your Press Coverage: Get Creative
Press coverage doesn't have to be a one-time thing. You can repurpose it in various ways:
TikTok/Reel: Show your reaction to a great piece of press.
Carousel Post: Use Canva to create a carousel post with quotes and thank you messages.
In Your EPK: Include strong quotes in your artist EPK.
In Your Pitch Emails/Bio/OneSheet: Brag about yourself by including quotes from the press.
Key Takeaway: Repurpose press coverage to keep the momentum going. Make it fun and inject your personality into it.
Build on Existing Coverage: Keep the Connection Alive
Once you've gained some traction with press placements, don't let it die down. Keep building on it. Go back to the outlets that covered you and offer to work with them on something else. Keep getting in front of their audience, and they'll start to recognize your name.
Key Takeaway: Use existing coverage as a stepping stone to continuous engagement.
Get Creative: Press Isn't What It Used to Be
Press coverage has evolved. It's not just about blogs anymore. Consider working with nano influencers or using clips from previous press to grow your digital presence.
Key Takeaway: Be open and creative in how you think of press coverage. Explore new avenues.
Use Your Press to Continue to Grow: Every Piece Counts
Each piece of press is a stepping stone to your next move. Use it to approach bigger opportunities, secure management, label interest, or book shows. Celebrate every success and use it to fuel your growth.
Key Takeaway: Every piece of press is valuable. Use it wisely to generate momentum for your career.
Press Coverage as a Game-Changing Tool
Making the most of press coverage is not just about getting your name out there. It's about understanding the dynamics, being creative, and leveraging every opportunity to build your brand. It's a game-changing tool when used correctly, and this guide has given you the insights to make it work for you.
For additional music career resources, industry contacts, video lessons, and streaming playlist contact information, visit Music Advice's Plans & Pricing.
