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Finding Your Strengths on Social Media Platforms: A Musician's Guide to Thriving Online in 2023


Social media For Musicians
Social media For Musicians

Are you a musician struggling to find your groove on social media? It's not about fitting into a mold; it's about finding the platform that resonates with your unique strengths. Dive into this comprehensive guide to discover where you truly belong in the social media landscape.


Introduction


Social media is a powerful tool for musicians, but it's not one-size-fits-all. Understanding your strengths and weaknesses can help you find the right platform to grow your fanbase. Let's explore how to identify your social media strengths and leverage them for success.

1. Facebook: For the Mature Audience

  • Who it's for: Older fanbase (mid-40s and up).

  • How to use it: Share videos, songs, text-based thoughts, and feelings. Engage with existing groups relevant to your brand.


2. Instagram: For the Visual Artist

  • Who it's for: Age range 28-38.

  • How to use it: Focus on high-quality reels, educational carousels, and image-based posts.


3. TikTok: For the Energetic Performer

  • Who it's for: Teens and 20s.

  • How to use it: Post daily, make content true to your brand, take trends and make them your own.

4. Discord: For Community Builders

  • Who it's for: Artists with a tight-knit, loyal community.

  • How to use it: Create channels to connect with fans on various topics.

5. Email List: For Everyone

  • How to use it: Invite fans with exclusive offers, keep in touch regularly.

6. Twitter: For the Quick-Witted

  • Who it's for: Writers at heart, quick thinkers.

  • How to use it: Focus on relatable moments, quippy thoughts.

7. Bonus Ideas

  • Blog: Share excerpts on social media.

  • Podcast: Build a fanbase through brand-related topics.

  • YouTube: Create engaging videos tied to your brand.

Final Thoughts

Finding your strengths on social media platforms is about pairing what you love with where you naturally fit. Whether it's Facebook, Instagram, TikTok, or any other platform, understanding your unique strengths will help you thrive online.

Ready to elevate your music career? Get your free in-depth guide to everything you need to know about having a successful career in music at Music Advice's Free Modern Artist & Songwriter Toolkit. For additional music career resources, industry contacts, video lessons, and streaming playlist contact information, visit Music Advice's Plans & Pricing.


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